
A TWO PART 60-MINUTE MASTERCLASS POWERED BY RUMMAN
A TWO PART 60-MINUTE MASTERCLASS POWERED BY RUMMAN


From paychecks to purpose
Struggling to retain top talent?
You’re not alone, 70% of executives are.
Join this accelerated course to build a purpose-driven workplace where your best talent stays and your team thrives.
Course details:
Part One: Dec 22nd 6:00 - 7:00 p.m. KSA
Part Two: Dec 27th 6:00 - 7:00 p.m. KSA

Help your employees find their purpose - or watch them leave

Live on Zoom
Up-Close & Interactive
Knowledge Capsule
Open Enrollment


Become one of the
30% TOP-TIER LEADERS WHO SUCCESSFULLY RETAIN THEIR BEST TALENT.
Are you one of them?
You want to turn these challenges:
✔ High turnover rates
✔ Low workplace loyalty
✔ Decreased performance
✔ Lack of meaning in work culture
Into this cutting-edge success:
✔ Talent retention tactics
✔ Evidence-based methods to boost productivity
✔ Purpose-driven strategies
✔ Inspiring work culture
DID YOU KNOW?
According to a cross-sectional study in Saudi Arabia, 70% of organizations cite retention as a their number one issue.
An Interactive, Two-Part Journey

Once you connect meaning to your work, research shows:
✔ 33% better performance
✔ 75% more committed to the organization
✔ 49% less likely to leave
When was the last time you and your team aligned your purpose with your work?

Geared towards executives, managers and leaders who want to keep their best people in 2025
✔ Examine your specific situation
✔ Gain practical steps you can use today
✔ Insights designed for your needs
✔ Engaging, hands-on experience
✔ Real impact for your workplace

Unlock the Power of Purpose Address one of the most basic human needs: finding meaning

Dr. Iyad Uakoub, SHRM - SCP
Iyad Uakoub is a seasoned behavioral scientist, people leader and executive coach based in Silicon Valley.
With advanced training from Harvard and Stanford Universities, he possesses deep expertise in understanding human behavior and its impact on leadership.
Dr. Iyad has led transformative people, learning, and executive coaching programs at three tech unicorns, and has guided hundreds of leaders from companies like Google, Microsoft and Amazon as the founder of Sparathon, a behavior-first leadership coaching firm for founders and executives.
His doctoral research focused on inclusive systems, leadership development, meaningful work and the dynamics of multigenerational workplaces.
What your ticket includes
Admission to part one and part two of the Meaning Matters accelerated course on December 22nd and 27th from 6:00 p.m. to 7:00 p.m. KSA time using the link you receive when you register.
Leave with practical, context-specific and highly applicable insights tailored to your environment that you can start using immediately to foster meaning at work.
Corporate rates available for teams of over three people.
Contact nalqattan@rummanlife.com for more details.
SAR 975 + VAT
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